Cap'n Crunch
The cereal you grew up loving isn't just for kids anymore. With a new target audience in mind that veered towards a subset of Millenial men, my team and I had the challenge of reworking the voice and look of the brand on social media and on their website.
Using Facebook, Twitter and Instagram, we created a humorous social presence that moved away from the punny nautical and child-like language of the past.
DUTIES
Brainstorming monthly ideas for social posts, writing content for each post, as well as concepting and writing content for new website.
Social Media Writing
Writing for the new Cap'n Crunch Website
View it here >> http://www.capncrunch.com/
