Case Study
Kartra is a revolutionary all-in-one marketing platform; I was fortunate to come on board as they launched to the world. WebinarJam, powerful webinar software under the same Genesis Digital umbrella, streams live events without any downloads or installs.
For both products, I wrote the entire copy ecosystem. Not a piece of it — all of it. From the homepage to the email sequences, sales pages, Google Ads, Facebook Ads, ebooks, blog posts, and social media across five platforms.
Over time I was promoted to Copy Chief, managing a team of writers and overseeing the voice and quality of all outgoing copy.
Wrote the end-to-end copy for both the Kartra and WebinarJam website ecosystems.
Built elaborate email sequences — hundreds of emails across campaigns — including nurture flows, cart abandonment sequences, and new subscriber stick sequences.
Wrote and managed Google and Facebook ad copy, new feature launch sales pages, lead magnets, and squeeze pages... tested everything.
Homepage to checkout — I wrote the end-to-end copy for Kartra, WebinarJam, and EverWebinar.
Kartra
WebinarJam
EverWebinar
Copy only — design by Kartra's internal team.
From new subscriber welcome flows to cart abandonment sequences and long-term nurture campaigns, I wrote every email in the Kartra ecosystem — hundreds over the course of the engagement. Below is a sample of the stick sequence I wrote to onboard and retain new members.
Read the Stick Sequence
Search ads written and tested across Kartra and WebinarJam campaigns.
Social ads written for Kartra and WebinarJam across acquisition and retargeting campaigns.
