Firestone Complete Auto Care
With a decrease in in store visits and purchases, Firestone reached out to us to redo and assist with their monthly display ads, their website, their blog, and their social media. The goal was to entice people to visit the store through coupons targeted to users based on where they've been on the internet and what the weather in their region is. As a writer, the challenge was to stick with the authentic, hardworking tone Firestone is known for, while creating fresh new content that appealed to different demographics.
DUTIES
Writing headlines, writing social media copy for Facebook, Google+ and Twitter, Assigning coupons based on data, writing blog posts based on social topics.
SUCCESSES
Firestone sees a regular influx of customers that use the coupons they see online
Increased online appointments and in-store sales.
Before my team and I took over social, most Facebook posts received 0-1 likes. Recently, a post I wrote received over 18,000 likes. And while it was promoted, it received even more organic engagement than paid.
